Netflix made a creative and fun way on how to promote the "Black Mirror." Netflix together with its agency - MullenLowe Mediahub - ended up with idea on how to target the ad blocker by advertising "Black Mirror."
Originally, "Black Mirror" is not a part of Netflix's show. This is sci-fi anthology series created by Charlie Brookr, it deals with the new world's reliance on technology and its consequences. Later on, Netflix bought the rights of the series to make it exclusive. Now, as the show became popular, Netflix ended up with the idea on how to advertise the show and how to block the ad blockers.
According to DigiDay, the spirit of Black Mirror's dark satire that says; "Hello ad blocker user. You cannot see the ad. But the ad can see you. What's on the other side of your black mirror?" will appear to user's screen provided with installed ad blocker. While those who do not use it will remain to see some ads that promotes "Black Mirror." This is also a way to ensure the marketing of the show will still do good.
MullenLowe Mediahub's executive director of digital media and innovation - Sean Corcoran - says that; they did a creative and fun way to detect and get the attention of the ad blockers; talking to them directly on the screen is one of the best way to inform them that they cannot hide. MullenLowe Mediahub want to implement this campaign to some publishers but there are only three companies who agreed namely: The Next Web, Slate, and Mashable.
Netflix on the other hand, detects ad blockers because they uses "window.noBlocker." The code then will be detected, and the Netflix banner will appear on the background, explained by Rey Caacbay.
Just recently, Netflix also updated its latest version. Movies and series can now be download using internet connection and watch it via offline, a report from Jobs & Hire.
