Having a business of your own is already an achievement. But maintaining the trust of your customers is beyond everything. Because these customers became a part of your company to grow.
In a certain company, earning the trust of customers and being credible are the two things needed to be on the top. Entrepreneur shares the 10 ways on how to build the trust of your customers, as well as maintaining credibility.
1. Invest in your website
Having a website means you have make sure that it is enhanced by User Experience. The website that you own must contain: fully functional features, navigability, and other things that you want to include. Make it unique, updated, and easy to access, so that your customers will visit your site regularly. Just make sure to minimalize the design of the website.
2. Be yourself
In terms of marketing, it is better to be yourself rather than lecturing the customers or impressing them by using the terms that they might not understand. Just make your speech a little bit simple and answer them politely with their questions.
3. Host webinars
In this way, you can gain your customer's trust. Make a presentation; the benefits of hosting such event includes: building more connections with customers, trust and authority will be develop, you can highlight your expertise as well.
4. Blog regularly
Posting blogs regularly will help you to know the needs and wants of your customers. In order to enhance your blog you need to make sure that: you have that keyword (which is important), using of analytics to target your audience, and categorize them accordingly. But if you do not have enough time to publish a blog, at least hire a freelance writer to do it.
5. Add testimonials
Adding these testimonials is also a way of telling other people on how customers patronized your products. It shows about the feedback you received and how a certain thing in your business made an impact on their life; these are real and natural.
6. Be truthful about reviews
There's a difference between review and testimonials. In testimonials, you can select on which someone who can make the statement. On the other hand, reviews are collective opinions, (rating using stars) which is sometimes can be negative. But you need to be true about it, and admit the faults or mistakes.
7. Include case studies
Making a case study means making your testimonials powerful. Tell the customers on why it is so effective to acquire your products without a doubt.
8. Get certified
Be certified to prove that your company is legitimate. Register your business by having trade certificate of SEC; customers will trust your company because it is verified.
9. Be active in social media
Link your website to social media like Facebook. Make a Facebook page, this will help you to bring your company to other people. Just make sure you update it regularly.
10. Attend to concerns right away
Do not let your customers wait for your reply regarding their concerns. Make sure that you can answer them immediately.
Jobs & Hire also shares other tips about building the trust of the customers.
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