Aiming to widen the variety of goods it has to offer to customers through all the means possible, Amazon.com has officially opened on Monday its company's very first grocery store called the "Amazon Go" in Seattle. Moreover, Amazon is still planning to open over 2,000 grocery stores named under the company after the results and feedbacks in their test location have been received.
In a report by the Wall Street Journal, Amazon is working on three store formats including the convenience store type Amazon Go which is now on its testing stage. On the other hand, the two other formats are expected to be bigger that Amazon Go, as confirmed by the people knowledgeable with Amazon's plan.
Chief Architect of Brick Meets Bill Bishop said that the establishment of such grocery-type stores plays a vital role unto engaging the company's customers to bring the goods and other products for them. He also added that oftentimes, people at finding for groceries in order to suffice their daily needs which then guarantees the stores with density in terms of sales and demands.
Just recently, Amazon launched its "Project Como" which aims to attract higher sales on food and other related commodities, knowing the fact that it is one of the top priorities among consumers. Having said, there is a huge possibility that the company will tend to dominate the retail market. The plan also aims to improve the competition between Amazon's retail rivals including Wal-Mart Stores and Target which also prepares for consumer services expansion come 2017.
According to a report by USA Today, all the customers who enter the store will be labelled upon entrance. The tag will allow the surveillance system of Amazon Go to recognize and track the customer while he moves around the store. There are also cameras installed all throughout the store to capture where the customers stop and what products they get and to whether or not such items remained carried by the customer or returned to the item's shelves.
Last July, Jobs & Hire reported that Amazon was hiring over 500 employees for the company's warehouse while job for Amazon's distribution centers are still available to applicants. But if Amazon's plan of pursuing its plan of establishing three retail formats, there is a huge certainty that more jobs posts are to be filled in, as well.
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