iPhone 5S Release Date: Specs, Speed, New Shade - What We Know So Far About The Upcoming iPhone Installment [+VIDEO]

It's that season again, where Apple will be flaunting a new iPhone release date to the delight of its ever-so-loyal fans. And with the gadget market becoming tougher and tougher, what can we expect from the new iPhone installment other than the additional "s" to its name?

After Apple's successful endeavor of following the market trend's addiction to colorful back cases, looks like the company is planning to make the color competition a tad more exciting by adding another color combination to its uni-body slab-like device: black and graphite.

Yes. Whether we like it or not, the official photos of the new generation of iPhone has been released, and it seems pretty obvious that this new combination is the ace among the other long-established color choices comprising white/silver, and black/slate as well as the recent addition, gold/white, and the other speculated color: champagne, which has not yet been confirmed as of late.

Apple insider Sonny Dickinson has already leaked several photos about the newest iPhone 5s on his website.

Another confirmed fact about the new iPhone 5S is the unbelievable fast A7 processor, which is again the reason why an "s" was added to its name.

"Sources are telling me the new iPhone's A7 chip is running at about 31% faster than A6. I'm hearing it's very fast," tweeted Fox News reporter Clayton Morris.

According to 9to5MAc the A7 processors had already been tested with the new generation's prototypes, and it seems that it will not only improve the performance of the phone's battery consumption, but it will also enable the gadget to run animated graphics in a buttery smooth pace.

DailyMail maintains that if Apple can pull off this brand new speed trick, it will claim the top spot once and for all as the fastest smartphone this year.

Nevertheless, many still doubt whether the company is to seriously focus and launch the A7 chip when it already has plans of incorporating A8 to its new generation, a report from Mashable states.

Additionally, there are also speculations that the new device will pack in the ability to motion track and shoot frames in a slow-motion pacing, and record videos at a 120-per-frame rate, yet no official statement from the company or from its insiders have been released so far.

The tentative date for the unveiling the Apple iPhone 5s as well as the alleged low-cost handset called the iPhone C is on September 10.

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