Twitter made some great update with their page. Twitter will now be displaying search results based on its relevance. It has been known that earlier this year, Twitter already started to change the way tweets are being displayed. They already started moving away from the reverse chronological timeline.
Twitter’s senior software engineer for Search Quality Team, Lisa Huang shared on her blog post the reason for such changed in search results. Since Twitter is live and real-time, it only shows the importance that search results must be recent and most of all relevant. Huang explained that most of the time, those that appeared on the recent results may not be the one that the searchers are looking for. That is why they decided to make the necessary changes.
Huang said that “In order to improve this experience, over the last few months we’ve adjust the top tab of your Twitter search results page to start with relevance-ordered Tweets (rather than time-ordered Tweets).” She added, “We retrieve Tweet candidates from various sources within a larger time range and rank them with a machine-learned model.”
According to International Business Times, one of the major problems of its existing search result is that when a popular tweet is out, there is a big chance for it to get re-tweeted and quoted immediately. When you search for something precise to the topic or subject then it usually ends up you seeing retweets and quotes. Since Twitter is moving so fast, it makes more sense that the display search result will be based on its relevance.
In another Twitter news, Jobs & Hired reported that Twitter’s Chief Executive Officer Jack Dorsey was not invited to US President-elect Donald Trump’s meeting with technology company executives last Dec. 14. Trump’s team explained that Twitter is just “too small” to be invited.
