Earlier this year, Beyonce gave fans what they've been longing for as she dropped a surprise video album titled "Lemonade." With no prior hype whatsoever, the album turned out to be a huge success as Queen Bey's album is said to be earning the mother-of-one millions every 24 hours. Indeed, the pop phenomenon is more than a singer--she is a brilliant marketer with an impressive know-how of strategies on how to target her key audience.
Here are a few marketing lessons that we can all learn from Beyonce.
Do something unique which will appeal to your target market
According to Fox Business, Beyonce's ambush marketing strategy appeals to her fans because many of them are looking up to role models who have an entrepreneurial streak. Interbrand head of strategy Dominik Prinz said that most of the generation that the singer is trying to reach out are following "people who make things happen, people who are equipped with a strong point of view."
Also, by dropping a surprise album, Beyonce set herself apart from other artists who typically make the rounds promoting the album before its release, debuting a single, and making a video for the said single. For "Lemonade," no lead singles were released, and she made a video for every single one of her tracks.
Use social media to your advantage
It can be recalled that Beyonce did not make the "Lemonade" announcement on an awards show or through a press release. The album was announced in a video on the singer's Instagram account, which made Beyonce's fans feel connected to her as they felt like she was directly telling them about her new project instead of having her people do it for her.
Make your product relevant
According to Exit Event, the "Lemonade" launch came at the right time as it centers around the Black Lives Matter movement, which everyone has been talking about. In her video for "Formation," Beyonce gave tribute to the movement and even had her daughter, Blue Ivy, join her in the politically-charged video.
With the success of "Lemonade," Beyonce showed that you can take risks, put the spotlight on issues that you care about the most. At the end of the day, people will appreciate you for it, and your target market will be on the lookout for more of your products in the future.
For more, check out Jobs & Hire's report on the five life and career lessons we can all learn from Taylor Swift.
