Amazon Kindle Fire HDX Tablets: Lighter, Faster, And With 24/7 Live Video HelpDesk

Amazon.com Inc. has unveiled Tuesday two new high-definition HDX tablets that are lighter and faster than their predecessors, and with live video helpdesk the company sees as an edge and an advantage over competitive devices from apple Inc. and Google Inc., Reuters reported Wednesday.

The new Amazon Kindle Fire HDX tablets takes pride on a new technology called "Mayday Button," which instantly gives users professional help through real-time video chat tech-support from the company's representatives.

Amazon claimed that the live video helpdesk is completely free for HX customers, and is available at all times with a 15-second maximum response time. Users are even free to move the video box around the tablet display to their liking, especially for customers who do not want to be seen by tech-support representatives.

Known for its much affordable marketing approach in the tablet market, Amazon, the world's largest internal retailer simply focuses its strategy on selling its devices are affordable rates compared to its competitors and profiting mainly on the sale of digital content and physical goods through its website.

"This is the kind of feature that we are well-suited to do," Amazon Chief Executive Jeff Bezos said, showing off the new tablets at Amazon's Seattle headquarters in front of reporters on Tuesday. "Many of the things we've done marry together high-tech with heavy lifting. This is one of those things."

Nevertheless, the company refused to expose the exact number of support staff on standby for the Mayday service, but Bezos clarified that Amazon was training "thousands" and that it is willing to hire more people on its support team when needed.

"We'll be ready for Christmas morning, which is always a very big tech support day for us," Bezos said..

The new Kindle tablets will come in 7-inch and 8.9-inch versions. Both have sharper, more colorful displays than previous generations, all thanks to the increased number of pixels per inch of display, which the company claims is even higher than that of the latest iPad. They will come in 16GB, 32GB, and 64GB variants.

The smaller tablet will be at $299 while the bigger HDX will start at $379; both prices are for 16GB wifi-only models. The company announced that it begin taking pre-orders on Wednesday for wifi-only models. Shipping for the 7-inch tablets will be on October 18 and as for the 8.9-inch version, it would be on November 7. Meanwhile, Wireless 4G versions will be available later this year for $100 extra.

Fox News reported that Amazon's Kindle Fire HD 8GB has cut the price to $139 from $199, making the said model just $20 more than Amazon's latest e-reader the Kindle Paperwhite.

Another feature that the company is proud to introduce to the its patrons is its improved "X-Ray," which now supports and allows users to purchase featured music in TV shows and movies with just a single touch to the button of the device.

Amazon Kindle Fire HDX will run on Fire OS latest version for tablets, codenamed "Mojito," which is primarily based on Google's Android.

In previous reports, Kindle tablets accounted for 17 percent of all the tablets sold in the U.S. in the May-July period, compared to 48 percent for Apple's iPad and 8 percent for Samsung's Galaxy line.

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