Many have turned to Google to search for answers and accepted the top link as fact without checking the source's credibility.
In today's digital age, where Google has become synonymous with information retrieval, users can access vast knowledge on virtually any topic with just a few keystrokes. However, while Google is undoubtedly a valuable tool, relying too much on this search engine can lead to a common mental mistake called availability bias, according to Cynthia Borja, a project leader at The Decision Lab. This research organization studies how people make decisions.
What is Availability Bias?
Availability bias refers to people's tendency to believe that easily accessible information is the most accurate and relevant. However, Google's algorithm prioritizes websites based on popularity and relevance rather than accuracy. As a result, the top search results may not always provide the most reliable information.
One danger of this overreliance on Google is perpetuating misinformation. Misleading or inaccurate information can easily reach the top of search results, leading unsuspecting users astray. Moreover, individuals may fall victim to confirmation bias, only seeking information that aligns with their pre-existing beliefs, further reinforcing false or biased perspectives.
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How to Avoid Availability Bias?
Borja emphasizes the importance of critically analyzing information and checking multiple sources to avoid getting biased information from a single perspective.
Practice Verifying Facts From Different Sources
When seeking answers from the internet, it is essential to verify the findings of any study by comparing them with information from another source to ensure that the sources they cite are credible, even when reading from a reputable publication.
Practice Lateral Reading
To avoid falling into the trap of availability bias, Beth Goldberg, a Google executive, informed CNBC Make It that one can develop the skill of identifying misinformation through a practice known as "lateral reading."
Rather than accepting the first search result, users should consult multiple sources and evaluate the credibility of the information presented. Considering the motives and biases of the sources can also help individuals discern between reliable information and misinformation. Verifying online information involves opening new tabs to consult additional sources and assessing the credibility of the author, organization, and website that published the information.
From there, you will have the opportunity to call out misinformation in the comments section of social media posts, presenting evidence to demonstrate why specific claims may be inaccurate or unconfirmed. According to Goldberg, these friendly fact-checks can be highly impactful because they originate from someone you already trust within your peer group.
Utilize Books and Libraries
Borja also highlights that libraries still exist and that diversifying sources beyond Google can provide a more comprehensive understanding of a topic. These include books, academic journals, and reputable news outlets that offer valuable insights that may not be readily apparent in search engine results. While Google is a helpful tool, it is essential only to supplement your thought process rather than allow it to dominate it.
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