Tech startups have created virtual farmers markets that buy from local farmers and producers on behalf of their customers, according to MSN News.
The tech startups specialize in buying what their customers want and then drop the bought items off at their customers' doorsteps, the report said.
"I don't even remember the last time I went to the store for anything other than bananas and string cheese," Sara Pasquinelli, an attorney who started using the service of GoodEggs.com, one of the startups, last year, told MSN News.
One tech startup, Good Eggs, a San Francisco-based company, uses technology to bolster the market for locally produced food. The idea behind the business model is to deliver consumer health consciousness, while empowering farmworkers and ensuring livestock and environmental sustainability.
The report said that the emergence of these new online marketplaces is slowly changing the way people buy their food. It also said it these new developments are also creating new markets for small farmers and food makers.
"It's a new way of connecting producers with consumers," Claire Kremen, a conservation biology professor at the University of California, Berkeley, told MSN News. "The more alternatives people have access to for buying food outside the industrial agricultural regime, the better it can be."
Good Eggs, for example, showcases photos of different offerings on their website, which include Hachiya persimmons, chanterelle mushrooms, pureed baby food, and many more. Besides photos, the website also describes the farmers and the food makers.
What is even more interesting is that the prices online are similar to those found at a farmers market. The customers can pick up what they've ordered at designated locations or they can have them delivered for an additional $3.99. Usually, the delivery arrives two days after they're ordered.
"There's this wave of entrepreneurship and creativity happening in the food world, and Good Eggs is all about bringing that high-quality production right to your door," Rob Spiro, Good Eggs CEO, told MSN News.
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