Yahoo! CEO Marissa Mayer recently unveiled the company's plans for its new digital magazine Yahoo Tech at the International CES gadget show in Las Vegas on Tuesday, January 7, according to MSN News.
The move shows that Yahoo! is taking its experience to heart after recently acquiring technology and talent as Mayer tries to attract more traffic and advertising to Yahoo!'s services.
The unveiling of Yahoo Tech shows Mayer's efforts to accelerate the Internet company that is losing revenue stream. At the CES event, she delivered an hour-long presentation in which she shared the spotlight with Nick D'Aloisio and David Karp, both considered technology whiz-kids, who recently joined Yahoo Inc. last year. Aloisio and Karp are two of Yahoo!'s high profile acquisition costing the company slightly more than $1.1 billion.
Also, the company and Mayer recently hired Katie Couric, former CBS anchor, and David Pogue, former New York Times technology columnist. Both also took to stage to discuss how they plan to make Yahoo!'s website more compelling.
The Tuesday presentation was an opportunity to open Yahoo!'s next chapter, according to Mayer.
Since Mayer took Yahoo!'s top post, the company's tock almost tripled in which its run-up was also driven by its 24 percent acquisition of the Alibaba Group, a Chinese Internet company that recorded impressive growth in China.
However, Yahoo!'s revenues remain at a low despite Mayer's leadership and despite advertisers spending more money on the Internet. So far, Yahoo!'s revenue remain unchanged during the first nine months of last year.
Mayer is trying her best by making elegant its line-up for Yahoo!'s smartphones and tablets. Instead of focusing on personal computers, Mayer wants her fair share in the mobile and tablet markets.
Currently, Mayer and Yahoo! are rolling out more advertising tools to attract marketers with accessible processes to connect with people interested in Yahoo!'s services. Mayer's team is using some of the market targeting techniques that were successful for Facebook and Google.
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