Amazon.com recently released its newest home entertainment device in the internet the Fire TV which will be sold at $99 each, and can be used for streaming videos and gaming. The unveiling of their new products hopes to get more higher and steady sales for Amazon's online retail business.
The Fire TV is a small square shaped device that can act very much like the Apple TV, or Chromecast. The device streams video content from Hulu, Netflix, Youtube, and other popular video providers.
You can also play games with the Amazon's Fire TV, with the use of its game controller which are sold separately from the device. The game controller costs $39.99, and can be bought at Amazon.com. The device also provides Amazon's own streaming video services that comes with games, and some television programs as well.
Amazon.com is betting $70 billion on the ad market for its release of the Fire TV. It is already in direct competition with other large tech companies like Google and Apple over the growing demand for the TV market. The company is in high hopes that it will get a significant share from this market. It has been establishing strongly on the multimedia market, fighting for more attention from the consumers.
The gaming features of the Amazon Fire TV was also considered a threat against game consoles already available in the market. The gaming consoles which Amazon.com also sells via their online retail business is considered a competing device on their Fire TV. Microsoft Xbox, Sony Play Station, and Nintendo Wii, are still on the top when it comes to gaming consoles.
Amazon will also have some problems with the current smart TVs and devices that are already streaming popular video services like Netflix. Gaining market shares from the multimedia industry will not be easy, while in demand game consoles and video streaming devices are already available before Fire TV was ever considered.
Amazon.com Fire TV price at $99 is an important strategy for the company to gain higher sales on the device. The features like video streaming services and gaming, are already available from its rivals, but Amazon also added some other characteristics. Users of the Fire TV can shop online and a move that can improve the way consumers purchase in the internet.
