Kim Kardashian and Kanye West made a couple's appearance at the reality star's newest family-owned boutique in West Hollywood on Friday.

After hitting the scene in Kim's black Rolls-Royce, they entered the Melrose Avenue Dash store hand in hand and displaying their affection.

Crowds of fans built up around the store for the opening and perhaps also to see who would show up.

"Dash LA opens today on Melrose!!" Kim tweeted before arriving at the event. "I'm so excited! We've worked so hard to get this going! Can't wait for you all to see it!."

Sister Kourtney Kardashian added: "Wow! Thanks to everyone who showed up today!! #DashLA."

The new store is now the fourth boutique in the Dash chain owned by the Kardashians.

The Miami store can be typically seen featured in "Keeping Up With The Kardashians" spinoff "Kourney and Khloe Take Miami.