Beam Suntory has emerged victorious in another lawsuit filed before a San Diego federal court by a man named Scott Welk regarding an alleged false advertising of Jim Beam whiskeys as its labels claim that the product is "handcrafted" when in fact, the company's website shows that machines are used in creating the famous liquor.

The court slammed the case for failing to prove the existence of malicious intent on the part of the liquor company to mislead customers that their bourbon products are actually handcrafted as reported by the Consumerist. Petitioner Welk has based his claim on a personal experience of being enticed by the product after being made to believe that the bourbon was handcrafted.

According to Judge Larry Alan Burns, a reasonable consumer is expected to be aware that machines are of indispensable use in bourbon production. ABC News wrote that the company has contended regarding the pint-size print of the "handcrafted" label would signify that the product was not being sold with the intention of establishing to consumers the uniqueness of the alcohol primarily by it being handcrafted. The company has also used in its defense that their use of their labels are protected in California legislation after having been approved by the Tax and Trade Bureau.

According to the Spiritual Business, the prosecution through its counsel, Abbas Kazerounian, has expressed dismay with the result of the class-action suit it has filed against the bourbon giant.

Officials and representatives from Beam Suntory have expressed their delight with the haste rendering of judgment and the result because it will be an additional warning to those who are planning to put the company in a bad name by filing frivolous and baseless litigation.

This is the third case Beam has walked away from after being assailed for its "immoral, unethical and unfair" advertising of its liquor products following another case filed in California and the other one in Florida.