SEO or website optimization is the bread and butter of most online businesses. According to RoarSolutions, it helps you target and narrow your website's viewership to a specific market that would be more profitable to you. For example, if your business is about selling dog accessories, you wouldn't want to share your page to people who are looking for computer and gadgets, right? That's because you know that these people will not be interested in your business. Instead, what you want is to increase the exposure of your page to people who are more likely going to be your potential customers. SEO will be the one helping you with that.

So how can your site stand out and reach out to your intended market amid the sea of website competition? Here are the steps to optimize your site:

1. Research for keywords. You can use the Google Adwords tool to help you search ideas for your keywords. You just have to create an account in Google Adwords. Once you entered the niche words of your business in the search bar, a list of keywords will be automatically suggested to you. In choosing the best keyword, choose the one that has low to medium competition in the field.

2. Use your keywords naturally. The primary rule for mixing and matching your keywords is to make sure that they sound natural to the reader. When you write for your reader or write articles for your site by using natural keyword placement, your site would have an edge above other websites and would rank better in search engines.

3. Use your keyword to create your titles. Make sure your title is descriptive and should not exceed 70 characters. In failing to do so could lead to low viewership since search engines truncate titles and details for the search results page, noted The Daily Egg.

Optimizing your website will surely cost you time and sometimes money if you hire someone to do the task for you. But, once you've sold your services or products, earned your profit and found your business flourishing to success, everything is surely worth it.