Do you want your website to improve its page rank and stand out amid online market competition? Then you have to learn how to properly optimize it. You can do that through one of the avenues of Search Engine Optimization — link building.

Link building is an art of creating links to other webpages that lead to the webpage you're optimizing. According to Hobo, techniques used in creating these links are divided into two groups: the white hat and the black hat. The 'white hat' is a technique that creates the legitimate ones, while the 'black hat' techniques create those that violate Google's Webmaster Guidelines or 'web spam'.

In creating links, these tips can help you create high quality ones:

1.       Submit your website link to web directories. In submitting your links, focus on directories with the best brand and traffic. You can try web directories that require annual fees or you can also search the web for free lists of link web directories like this list from clambr. Just make sure to submit only to web directories which are worthy of your trust.

2.       Communicate with other people in the industry. You can start communicating with them by searching for the articles they posted, and by making sure to leave comments about the article in the comment box provided below. As you build relationship with them, you will surely be surprised on how they will create links for their site through your website contents as well.

3.       Write a blog. But in writing one, don't just make a blog with only one post and one backlink to your site. It would just be a waste of time especially that the link will be useless. To create a healthy avenue for your links, make sure to keep your blog alive. Write posts on a regular basis with topics that focus on your niche. Make sure that the content is also useful, relevant and well-structured, as stated by Link Research Tools.

If you want to build a higher rank, you have to make sure that your links are of good quality. The more links search engines are not classifying as spam, the higher the possibility your page will rank higher.