Many people are averse to having their own Facebook account. Probably because of unfamiliarity with the technology and other seemingly legitimate reasons. Granted that there are some negatives about having an account with this social media giant, yet it couldn't be denied that there are also some benefits that account holders enjoy.

Here are several benefits you will enjoy if you open a Facebook account.

1. Increased chances of getting fresh customers

Facebook has a business page, and if you own a small shop and you want to go big, opening an account will help you reach new customers - at less cost than buying an advertisement.

2. Keeping in touch with friends of old

This is one of the reasons why Facebook was invented - to be able to reconnect and keep in touch with friends from the past. It is very common for people nowadays to lose touch with each other, and Facebook provides the venue to make re-connections possible.

3. Making friends is now easier

With Facebook, making new friends became easier. You don't have to meet another individual in person to befriend him or her. All you need to do is to access your Facebook login, and search for members who are looking for friends and strike a friendship right there.

A bit of a warning, though, just be circumspect in choosing your friends at Facebook because many unscrupulous people have used this social media network to hoodwink their 'friends' of money and property.

4. Facebook enables a student to create a positive image of himself

When a student puts his best qualities in Facebook, he will be able to project a good image that he would like other Facebook users to see. It also shows other Facebook users that he cares about his reputation. It might also be a factor in helping him land a job once he graduates.