Opera Web is attempting to develop its browser by not giving users what they normally want but instead of helping them to what they want to avoid, which is ads and time consuming loading tasks.

Norway's Opera has went on building an ad-blocking extension to function into the browser itself. The feature's development is available in Opera's new version for desktop that took place for testing, which showed that around half a million people using the test version along with the beta version. Although the feature could finalize its making into the last version which around 60 million people would use it.

Mozilla Firefox also extended an ad-blocking to its browser, where it rejects content like ads based on a user's net use behavior. Although Opera's additional feature shows a user the amount of ads that slows down the page's loading process that carries them.

The feature shows the ad-blocking extension can load a page's speed by 90%, offering a quicker browsing experience by 40% than that achieved with the plugins, which the feature is implemented into the web browser itself instead of working into an extension.

Opera's Senior Vice President of engineering Krystian Kolondra, explained that with or without enabling the feature, remains the fact to make the possibility to offer side by side comparisons of fast page loading.

Kolondra explained that when Opera's Chinese consortium took over, they had no intention of allowing ad networks and publishers to pay off in order to have their ads bypassing its blocking system, when it came to the Ad-Blocking controversial, where users will have the experience to control sites as their own whitelists so that they are satisfied to see ads.

Kolondra said, "We're not thinking of this as a way to get money, we only care about the user experience."