At the Game Developers Conference, Google introduced to its game developers a new services for the annual Developer Day, which included features for virtual management of goods and currencies, and a new type of ad that allows gamers to play free trial game for 10 minutes directly from a Google search result page.

Google mentioned that a handful of games managed to out grew by 50% of more than a million installs, even though the company did not disclose on the games that were placed on Google Play, which lead the company to announce a new feature called "Search Trial Run Ads".

The new ads allows players to stream a game directly from the search result without the need of installing it, just for a player to press the "try now" button will allow them to live stream a game onto their devices from Google's servers. The feature is set for launch within a few weeks, where a user will be able to trial a game in a limit of 10 minutes, then suggests the user to install or purchase the game from Google Play.

Google's concept recognizes a similar effort when it comes to streaming search results for offering best results of apps when given a search. Although streaming the content from games is even a harder challenge, where Google made it clear that the new feature will work for users who have Wi-Fi connectivity.

Another updated new feature that was advertised includes supported ads for portrait video and the capability to aim ads to players that spends time playing games for more than 30 minutes, or any game played in the last 30 days from Google Play, where users would want to try out a new game, and is also set for launch in a few weeks.