Facebook and Twitter are competing to buy rights to stream live TV content through their platforms.

Both companies are hoping to bring captivating live video streams, where they moved towards TV programmers about streaming deals. Facebook has already tried to throw in the NFL to acquire streaming rights of a digital package to a new Thursday Night Football in attempt to grow its live streaming video feature for Facebook Live.

Facebook said, "It's personal, social, real-time and authentic, and we're just starting to understand its potential, to that end, we're testing different ways to support partners so they begin experimenting with Facebook Live in a way that fits with our platform. We believe that live video on Facebook is a different and complementary experience to conventional TV programming."

Facebook explained the likelihood of providing skinny bundle of channels similar to Sling TV, to broadcast its programs to more than 1 billion users. Although Mark Zuckerberg hasn't made it clear to how the social network would be delivering the shows.

In the meantime, major programmers are considering to whether push through with the new worldwide streaming deal, and if it could be good or bad for their business since the social networks are already making initial pitches.

The mixed results of programmers is another thing to consider on the distribution of deals with Netflix, focusing on a deal that will work good for long term play. On the flip side to today's smartphone environment, implementing programs onto social platforms is a good way of reaching younger audience and at the same time bring them back to TV.

One programmer said, "All of a sudden, Facebook and Twitter are trying to get in the tent with us. They're each arguing their attributes and why aligning with them is to our advantage.