By considering the numbers, Spotify is currently beating Apple and Tidal. The streaming service provider boasts that its numbers of subscribers has now grown to more than 30 million. As the company plans to expand abroad in more countries, these numbers are expected to increase even more.

Daniel Ek, the firm's chief executive, announced the record-breaking feat as an addition to his comments on President Obama's historic visit to Cuba, the country's long-time communist adversary.

"We have 30 million Spotify subscribers, but none of them are in Cuba ... yet. So cool to see Cuba opening up!" the Swedish entrepreneur tweeted.

Even in the face of increasingly effective rivals, Spotify members managed to grow in numbers. Being the current leader in the on-demand music streaming, it is not so surprising that its subscribers has now grown to millions upon millions.

The music streaming service provider managed to pass the 20-million mark in June 2015. That means, the company has acquired 10 million fresh paying clients in just nine months.

But Apple Music, its nearest rival, also collected 11 million new subscribers in January this year. This figure shows that the two streaming services are relatively neck-to-neck in the race during the same time period.

With this competitive rush, Spotify doesn't have any choice but to fend off the challenges made by Apple and Tidal, as well as other upstarts. As it is, an increasing number of albums are coming in late or not at all.

Well-liked artists such as Adele and Kanye West have locked up album deals with Spotify's competing services. These firms are not releasing their albums on their streaming platforms as well.

One way Spotify has attracted these millions of subscribers is its strategy of giving free access to listeners just as long as they are willing have advertisements along with the music.