Twitter and Vine operate on the same concept of being concise and straightforward, so is the former about to deal with the same fate as that of the former?

Twitter has officially announced plans to "kill" Vine, a video app that allows users to simply watch a brief looping six-second video. No statement has been made as to the reason for the decision, although it happened in the midst of Twitter receiving constant pressure to be profitable.

According to CNN, the fate of Vine, unfortunately, is the same scenario within Twitter itself, considering the fact that innovation is amiss. Competition within social media has been ever-changing based on the needs of the subscribers, yet Twitter fails to budge. Even if Vine had the same large user base that Twitter enjoys, other brands such as Snapchat and Instagram are transforming their interface and utility, enticing video aficionados to make a switch.

Twitter and Vine share characteristics of brevity, with the former having a limited number of characters per tweet and the latter having a maximum of six seconds of video recording. At the time it proved as a hot commodity, yet unfortunately, the sizzle it gave died out as quickly as it rose to its ranks.

An article in Recode had a few suggestions in mind to keep Twitter afloat amidst rumours of it following suit with that of Vine. One of which is to create an edit button, which the report pointed out has also been suggested by Kim Kardashian in the past. Allowing changes to a tweeted message for around five minutes can lessen repercussions that Twitter worries about.

Perhaps another noteworthy recommendation is bringing Periscope into Twitter. Periscope is a mobile app that allows users to stream live video content and is described as "exploring the world through a different set of eyes." This app is currently standalone, much like how Vine was. Combining the two would be an innovation that is long overdue.

Twitter and Vine may have a lot of similarities, but how one ends is something the other shouldn't endeavour to share. That can only be avoided if Twitter does something to prevent the exact scenario from occurring again.