The communication industry has changed with the advent of social media. Because of the shifting environment, communicators' job has gotten more complicated. Job advertisements may be about a communicator role vacancy, but the set of skills needed may be different for various companies.

Communication professionals are now expected to juggle a wide range of tasks and responsibilities. This could include client service, branding, marketing and social media handling, according to a report by Forbes.

While being an expert on one skill could be a good thing when focusing on a certain career path, changes in the communication industry require that communication professionals aspiring for success must be flexible.

For those who are dreaming of becoming strong players in the communication industry, willingness to learn is a must. Shunning the potential to grow a set of skills that could help professional growth is out of the question.

When thinking about a new set of skills to learn, aspiring communication professionals should consider their long-term goals. Taking classes and training just because they are currently popular is not a good thing. Make sure that each skill learned will contribute to the branding goal.

PR Daily reported that communication professionals can choose training that fit with their goals. Communicators should not have to sacrifice their personal goals in order to grow professionally.

Do not forget to ask for advice from experts. Networking should be carefully planned so that it will support professional growth. Communicators should be able to reach out to people they need in order to gather the information they want to succeed in their chosen career path.

Be passionate about the job. Sometimes passion can sustain professionals in those days when everything seems to be going in the wrong direction.

In other news, Jobs & Hire previously reported about the struggles that career women face when it comes to choosing between their professional path and children.