When the term "networking" comes up, does it evoke images of awkward small talk at events or conferences? If you're nervous about networking, you're not alone. However, an often overlooked technique makes building professional connections easier: the informational interview. When done correctly, it can create a meaningful and lasting professional connection for both parties involved.

What is an Informational Interview?

An informational interview is valuable when you're curious about an industry, job, or person, offering insights beyond everyday research. It's a conversation that can inspire and guide informed decisions about your career. If you're looking for insights before applying for a job, university, program, or starting a business, talking to someone with specific experience can provide a head start. It's not a job interview but an opportunity to build relationships.

According to Angelina Darrisaw, career coach, founder, and CEO of C-Suite Coach, "Often people are much more willing to meet if there's not an ask and it's really just information sharing."

Benefits of Informational Interviewing

Informational interviews open doors to opportunities that may be otherwise inaccessible. In the age of the internet, it's a blessing to connect with individuals holding jobs or undergoing programs aligned with your interests.

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Here are the benefits of informational interviews:

Learn "insider" information

You can acquire valuable insights by conversing with an industry expert, student, or working professional in a field or organization of interest. This interaction may leave you feeling inspired or help you realize that a particular job doesn't align with your personality and goals.

Build relationships

Building connections in a relaxed environment, whether over coffee or a Zoom call, offers an excellent opportunity to get acquainted with someone you might not typically encounter.

Practice interviewing skills

Interviewing for a job can feel daunting and keeps you under pressure to perform at your best. Informational interviews provide a chance to practice expressing yourself and asking questions in a low-pressure setting.

Unforeseen opportunities

Building such connections can lead to opportunities and could be the starting point for creating a network in a new city or company.

Whether you're beginning your career or considering a change, conducting an informational interview is relevant at any career stage. Approach these interviews with genuine curiosity and a desire to learn. The potential outcomes range from collaborations and job opportunities to finding a mentor.

What are The Questions to Keep in Mind?

First, determine your goals and questions. Career coach Vicki Salemi suggests asking yourself, "What am I looking to achieve? Do I want to get my foot in the door with a specific company, network within that company, or learn more about it?" Once you have a clear objective, narrow your search for the most relevant individuals. After identifying your goal, explore your alma mater's alumni network or any other organizations you're part of to find relevant connections.

Tell Them What Drives You to Reach Out

When reaching out, leverage mutual connections for an introduction. Alternatively, consider cold emailing or messaging on LinkedIn to introduce yourself, express your goals, and mention what prompted you to reach out. Politely request a brief chat and let them suggest a convenient time. Keep the message concise, check for errors, and if there's no response, follow up once after a week or two. It would help to manage your expectations, especially with cold messages, but always stay open to potential outcomes.

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