According to reports, Google's social media branch, Google+ is experiencing a huge surge of monthly active users compared to their numbers last month.

Google's answer to Facebook is slowly reaching its optimum growth with 300 million monthly users recorded as of the recent months. According to Google's head of social media, Vic Gundotra, the increase is a 20-fold increase of users from the 190 million confirmed users last May. Gundotra added that the number of Google+ users who interacted online using Google services reach to 540 million in the last 30 days, compared to the 390 million users last May.

Gundotra further revealed that Google is uploading as many as 1.5 billion photos per week. Though the number of photos shared in Google+ is not revealed, Bradley Horowitz, Vice President of Google+ product management, stated that it is a "very big number." Gundotra discussed other future services that Google+ can offer to its users, including tools that will allow users to search and enhance photos.

Another unveiled service is the "Auto Awesome Movie," which will allow users to search and use video clips uploaded in the social media site and create mini movies of their own.

Other social media behemoths, Facebook and Twitter, have over 1 billion and 230 million active users respectively. This does not affect the goals of Google+, as they don't aim to be the "biggest" social media outlet in the web. Google+'s main goal is to identify all active Google users across all services which includes Google search, YouTube, and Gmail.

Horowitz stated that Google+ gives a "coherent notion of a person" who continuously uses Google products and services.

"The goal of Google+ is to make all Google services better, including ads" further said Horowitz about Google+'s core, in a report by USA Today.