"Gasoline and Matches," the newest from LeAnn Rimes is starting a media fire all on its own. Sung as a duet with Rob Thomas with Jeff Beck on guitar, the already impressive lineup was shot entirely on iPhones.

Using the popular app Vine, animator Ian Padgham put the whole thing in sequence. LeAnn Rimes used two iPhones to make the video a possibility and the budget was close to zilch. This is highly in keeping with the rest of her album which she describes as purely "a passion project." She has even mentioned that because each of the songs were crafted close to her heart, she can't pay too close attention to whether or not it garners enough radio play-what matters is that it speaks about her and to her.

Perhaps it is also in this same spirit that LeAnn Rimes decided her video to be made. With stop motion animation, Padgham strings together the video clips creating a unique look. The country singer remarks that it was the animator's sense of humor with his own videos that made her pay attention and made her want to recruit him to be part of her team.

"Darrell turned me onto Ian's Vine account, and I'd never seen anything like it was shocked that nobody had done a (music) video like that before, and I jumped at the chance to do it. My part in it took 20 or 30 minutes at the most. Ian flew to Dublin, where I was on tour, and put two iPhones up and filmed me doing two passes of the song, along with a few odd things like 'Reach for a star' or 'Pretend you're falling,'" LeAnn Rimes said to the Inquisitor.

Now that just sounds like the kind of ingenuity that makes for a really memorable video.