California Crop Circle Mystery Revealed: Viral Alien Message Is Nvidia's Latest Marketing Stunt

By Jobs & Hire Staff Reporter | Jan 06, 2014 12:11 PM EST

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The 310-foot crop circle that had famers in California and viewers around the world contemplating the existence of alien life forms turned out to have a much simpler explanation. 

It turns out that aliens did not, in fact, have any hand at all in crop circle that appeared in the middle of a California barley field seemingly overnight. 
In the latest case of an advertisement gone viral on the web, the mysterious California crop circle discovered in Salinas turned out to be a unique marketing stunt by Silicon Valley-based computer chip manufacturer, Nvidia.

Technology firm Nvidia's Chief Executive Officer, Jen-Hsun Huang, admitted to the crop circle marketing stunt at the International Consumer Electronics Show held in Las Vegas on Sunday.

The California crop circle first stirred interest in December 2013 when an aerial photographer named Julie Belanger discovered the crop circle through her camera lens in a barley field in Salinas, a small town just two hours south of San Francisco. 

After photos and videos of the crop circle went viral, viewers who studied it noticed the numbers 1, 9 and 2 repeated in the center of the piece in Braille.

"It was beautiful. Quite beautiful," the photographer told KSBW at the time she discovered the circle. "I believe it's possible that aliens exist, but I don't know if they would bother making a crop circle to give us a message."

As the crop circle continued to gain more attention worldwide, more and more observers became suspicious that it was a hoax. Infuriated by the unwanted attention he received, the owner of the barley field plowed over the California crop circle, leaving viewers to think the true perpetrators could never be found.

Three days later after the incident, CEO Huang confessed to the marketing strategy and pointed out that the "192" viewers observed in the middle of the circle stood for the 192 cores in Nvidia's newest chip.

"We've bridged the gap," Nvidia's CEO shared. "We've brought mobile computing to the same level as desktop computing." 

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