The rich and famous also look for love on the Internet; they use Tinder.
To protect subscribers from bogus accounts, Tinder unveiled its new feature, the Verified Accounts. This aims to show that a celebrity is real and indicate if you're lucky enough (or not) to match with this person.
Social media, with Facebook and Twitter taking the lead, has added a small blue checkmark in the corner of the celebrity's profile photo for users to identify if it is a verified account, said Time.
First impressions are essential on any dating site or app. With 26 million matches Tinder generates every day, there is little surprise why the app would find this feature indispensable. There is no verified incident whether Tinder has dealt with users dealing with posers or those impersonating celebrities, but it will definitely insulate users from getting fooled.
MTV's show "Catfish" is a good example of how many people are purportedly fooled by those they have been dating online for quite some time, only to discover the sordid realization that their Romeo or Juliet is not what they expected.
Tinder also requires one to use his or her Facebook identity when using the app.
Forbes reported that as Tinder has grown in popularity, some big names are also joining the ranks of users in their search for that special someone.
For its growing popularity, The Match Group, the dating conglomerate that owns Tinder, Match.com and OKCupid will be "seeking its own love on Wall Street" according to USA Today.
The owner of The Match Group, IAC/InterActive Corp, announced last month of their plans for initial public offering.
The Match Group's dating businesses already have 3.4 million subscribers. Their dating revenue rose to 6 percent in 2014, showing a $240.9 million in operating profit for the year, proving that finding true love is big business.
