IBM (International Business Machines Corp.) revenue has been declining for 13 straight quarters, but this isn't going to stop the company from investing in cloud computing, microelectronics manufacturing and data analytics business.
The first quarter didn't go well for the company. Its revenue dropped by 13.5 percent to $20.8 billion from $24 billion at the same period last year, Fortune reported.
Continuous decline in IBM's revenue has trimmed its worth as a company, from $100 billion to $84 billion, according to USA Today.
The global technology group saw a decrease of 10.5 percent to $8.1 billion from $9 billion in the quarterly revenue of IBM's software division.
IBM said that it was in the process of transformation, and these investments are part of its "strategic imperatives." IBM CFO Martin Schroeter said that the company was on the right track.
Mainframes were identified as keypoints of interest. The z13 model, a product of Poughkeepsie IBM plant, has been optimized for growing market segments like mobile, cloud, social, security and analytics.
Schroeter didn't give any details on how IBM's strategic imperatives could pull it from its downfall. However, he believes that it will generate high returns one day.
Meanwhile, the company's 2015 second quarter report seems to back up Schroeter's claims. Year-to-date revenue from the said strategic imperatives increased more than 20 percent, Business Wire reported.
Total cloud revenues went up to more than 50 percent, while business analytics increased by 10 percent. Revenues from mobile quadrupled, while social revenues increased to greater than 30 percent.
IBM said that the result for the first half of 2015 demonstrated that the company continues to transform business to higher value and returns to the shareholders.
"We expanded margins, continued to innovate across our portfolio and delivered strong growth in our strategic imperatives of cloud, analytics and engagement, which are becoming a significant part of our business," said Ginni Rometty, the first female President and CEO of IBM.
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