Rounding up or down the price of your bill might seem like a preposterous idea, however, fast food chain Chipotle, doesn't think so.
Chipotle locations around the country have been doing just that. A few confused New Jersey residents were caught off guard recently when they noticed their checks were rounded up to the nearest even amount.
According to The Star-Ledger's Karen Price Mueller who investigated the situation found that in Chipotle's busiest markets - such as New York City and New Jersey - its registers round down or up depending where the coin falls nearest to a nickel.
A spokesperson for Chipotle told the Star-Ledger that the company employs the practice to curb long lines and create greater efficiency in these high-volume locations. "The idea is simply to limit the possible combinations of change on cash transactions to keep the lines moving quickly in high volume areas," spokesman Chris Arnold tells the newspaper. "It was never our intention to have a policy that was confusing or misleading," he told NJ.com.
Arnold also explained to the New York Times that Chipotle hasn't seen any kind of profit from the practice.
As of August 1, Chipotle locations in New Jersey will no longer be rounding up, only down, a spokesperson told Consumerist.
Still, there is debate as to whether it could simply be more convenient to avoid small change altogether with the round-up method.
Business2Community writer David Mercer says that customers should be given the option to round up or down.
Rounding up isn't exactly a new practice - this New York Times piece highlights a local bistro that took part in it often (and sometimes to the dollar).
Canada already did away with their penny in March. Perhaps for the U.S., rounding down and up the next logical step?
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