YouTube has now become your one-stop shop for watching videos and purchasing products. The video-sharing site has added another feature that will make it easy for consumers to get whatever product is being featured in a YouTube clip.
YouTube has now become your one-stop shop for watching videos and purchasing products. The video-sharing site has added another feature that will make it easy for consumers to get whatever product is being featured in a YouTube clip.
YouTube CEO Susan Wojcicki introduced on Tuesday Shopping Ads, a feature that will land to YouTube this fall season and provide more buying options for videos that allow it, Time has learned.
While the feature could be seen as a good addition for people who are watching videos for ads of products and merchandise, the New York Times sees this move in a different light when it noted that YouTube is turning "the video-sharing site's more than a billion users, and its near-ubiquitous presence on the web, into profits."
According to the Inside AdWords blog, the Shopping Ads feature makes videos more interactive by putting ads and purchase options in one place — YouTube videos.
The video categories that will mostly benefit this feature are unboxings, product reviews, how-to videos and hauls. When viewing these videos, icons will start to pop up on the upper right corner, displaying product ads that will lead viewers to the merchant website where the product is available.
The introduction of Shoppings Ads came months after Cards and TrueView were introduced to the Google-owned video-sharing website, TechCrunch has learned. While the former shows cards for related content, the latter automatically turns Google merchant info into product cards.
Video Ads Product Management Director Diya Jolly quipped in the Google AdWords blog: "As we head into our second decade as the place the world comes to engage with video, I'm excited to see us continuing to move fast, to build new things and to help marketers build brands. We can't wait to see what you'll do with these new tools."
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