As the owner of your company, you have the duty to represent your company in its best light. But you are not a superhuman to be able to do it alone.
Of course, you are the face of your company, or perhaps, a celebrity you choose to be your product's face to the public. As such, you have the bulk of the responsibility of carrying a good image of your product.
However, you must enlist the help of your staff to help you project a good image of your company and your product to consumers. Your employees are actually your best walking advertisements. Wherever they go, they can bring along with them the culture of your company, not just their own character.
In this respect, if you want to make the most of your advertising costs, you need to start focusing on one your best and less costly forms of advertisements - your employees.
Here are some suggestions on how you can get them really fired up about your company and your product.
1. Focus their attention to the best features of your company and your product.
If you ask their opinions about these matters, it is more likely that you will have various answers. Now, get the most shared views, enlarge it, and then co-relate other views with the common views, and you have a very good advertising concept that you can get your staff to talk about and which they can carry around with them wherever they go.
2. Education and Training are not enough.
Educating them about the best features of your company and your product, and training them how to present these concepts to the public are not enough to make them the best walking advertisements.
You must add muscle to the bones so that the system can go live. In other words, your employees must be happy, satisfied and proud that they are a part of your company. And that's the work that only you can do.
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