It stands out that Walt Disney's Shanghai expansion has led to unprecedented revenues for the company. Also, it has been noted that all tickets were sold out for the launching date of the theme park.
In a prior report released by Fortune, "The debut of Walt Disney's Shanghai theme park, the first in mainland China, is off to an encouraging start as tickets for the resort's June opening date sold out quickly online."
Indeed it is a momentous moment for the theme park and Disney and the current revenues clearly indicates the strong market and possible growth in the region. Although more tickets are still available, the opening date tickets are all sold out.
More report from Bloomberg revealed, "The 963-acre park, Disney's sixth worldwide, is three times the size of Hong Kong Disneyland, with non-peak tickets costing about 20 percent less." The same report mentioned that even the Chief Executive Officer of Disney, Robert Iger called the China resort as Disney's greatest opportunity since Walt Disney himself bought land in central Florida in the 1960s.
With the theme park at bay, the firm aims on marketing the business to more than 330 million Chinese residents that resides within a three-hour train or car trip of Shanghai. It has also been noted that the park's proceeds is forecast to reach 24 billion to 40 billion Yuan per year.
Even Chang Jiang Securities Co. analyst Li said, "Relying on the large desire for family-style entertainment and the rising purchasing power of Chinese consumers, Shanghai Disneyland is likely to set off massive consumer demand."
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