Jessica Alba's Honest Company has a new lipstick shade in its beauty collection. The latest color is featured in the actress' campaign for the company.
Us Weekly reported that the newest Honest Beauty lip shade has been unveiled in Alba's Spring 2016 campaign. It showed the 35-year-old actress, who also founded The Honest Company, wearing the Truly Kissable Lip Crayon - Demi-Matte in Peony Kiss.
Jessica Alba looked radiant in the campaign as she rocked her curls. She also wore blue eye makeup and opted for a flushed, bronzed look.
The Truly Kissable Lip Crayon - Demi-Matte in Peony Kiss is priced at $18. It is available at Honest Beauty's official website. Other shades include Honey Kiss, Melon Kiss, Mulberry Kiss, Strawberry Kiss and Marsala Kiss.
"Our lip crayon offers antioxidant-rich jojoba seed oil, murumuru butter and shea butter to help moisturize and cushion for a demi-matte finish," the lip crayon's description read. "Satin texture glides on for quick, convenient color any way you want it."
The company will also be launching their #currentmood campaign. This allows its users to show off how they are feeling on social media. Jessica Alba's latest campaign for Honest Beauty was shot by Hanna Hillier.
"[I] loved how sophisticated and strong she makes women look," Alba told the publication about Hillier. "She was a dream to work with and I'm proud to support an up-and-coming female photographer."
Meanwhile, the 35-year-old actress has opened their new headquarters last Wednesday, Mar. 30. Mail Online reported that Alba was accompanied by LA mayor Eric Garcetti along with co-founder Sean Kane and the Mayor's wife Amy Elaine Wakeland
The Honest Company's old HQ was situated near Santa Monica. Jessica Alba and Wakeland also hosted the Women's Leadership Series, which focused on female entrepreneurs.
Jessica Alba's Honest Company was recently charged with mislabeling its products. On Mar. 24, Missouri-based Margo Smith complained that the company has "deceptively marketed" their cleaning products like their laundry detergent and dish soap. She then filed a lawsuit seeking class action status against the company.
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