Ford Motor Co is racking up its battle with Nissan, General Motors and Tesla Motors when it announced that it is planning to unveil a long-range electric car. This electric vehicle could go up to 200 miles on a single charge.
"Our approach, very simply, is we want to make sure that we're either among the leaders or in a leadership position," said Mark Fields, Ford Chief Executive Officer to reporters and analysts on a conference call Thursday.
"When you look at some of the competitors and what they've announced, clearly, that's something we're developing for," he added.
However, Fields didn't specify when his company would start producing the vehicle.
Ford Motor Co could have been encouraged by the latest development in support of electric vehicles. A report indicated that more charging stations for EVs have been popping up in the country.
Thanks to Tesla electric cars, more businesses have installed charging stations all over the region. The Tesla Model 3 unveiled by Elon Musk a few months ago have increased the demand for EVs since they are now getting more affordable than before.
Interested customers had a pre-order worth around $13.7 billion of the Model 3 two years before they roll out of their production lines, according to the Associated Press.
Ford is only one of the major car makers that are joining the electric car bandwagon in the industry's bid to allay consumer fears about electric cars running out of juices thus leaving them stranded on the road side.
An all-electric hatchback, the Chevrolet Bolt, is being hatched by General Motors claiming that it has at least 200 miles on a single charge. Nissan is also reported as having its next-generation Leaf EV that can match that range on one charge.
Meanwhile, Elon Musk says his $35,000 Model 3 scheduled to roll-out in late 2017 can run at least 215 miles with one charge.