Millions of fans follow Selena Gomez's Twitter, Facebook and Instagram profiles. It's no wonder that the "Good for You" singer is earning millions of dollars per social media post.
According to Adweek, Selena Gomez's Twitter, Facebook and Instagram accounts have about 200 million followers in all. Measurement company D'Marie Analytics revealed that the pop star is one of the top six social influencers including Rihanna, Beyoncé and Taylor Swift. The other two top influencers are "Keeping Up with the Kardashians" stars Kendall and Kylie Jenner.
The former Disney star is currently deemed as the top social media influencer. It was also revealed that Selena Gomez's Twitter, Facebook and Instagram post is worth $550,000 each. This is $300,000 more than what she, Taylor Swift, Kendall Jenner and Cara Delevingne could charge last December, as per D'Marie Analytics.
"The rate-per-post is her 'ad equivalent' value per post across Facebook, Twitter and Instagram," CEO Frank Spadafora said about how they were able to come up with the $550,000 figure. "This may be different than how much she is actually getting paid when participating in social media campaigns. That is up to negotiations between her agents and the brands. This valuation is based on D'Marie's algorithm which measures 56 metrics including followers, post frequency, engagement, quality of post, click-thru and potential to create sales conversions from her social content."
Selena Gomez's Twitter, Facebook and Instagram profiles feature sponsored content by Coca-Cola, Pantene and Kmart. It was noted that she has lesser campaigns than other celebrities.
Recently, the pop star has been deemed as "the reigning queen of Instagram." TIME reported that she has nabbed the title of the most-liked photo on the photo-sharing site.
The image, which was posted on Selena Gomez's Instagram account a few weeks ago, showed the singer drinking from a bottle of Coke. What's more interesting was that the drink was packaged with "You're the spark," a lyric from her song "Me & The Rhythm." It currently has 4.6 million likes.
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