After Nordstrom dropped Ivanka Trump’s fashion line last week, two more major retailers have decided to stop carrying some items from the Trump Home line from their website in order to make some room for more profitable items.
According to Reuters, U.S. retailers Sears and Kmart removed 31 Trump Home items from their websites, which include furniture, lighting, bedding, and more. A spokesman told the media about the product pull out over the weekend, saying that it was part of a push to focus their online business on the most profitable items. Neither store carried the line in their retail stores.
In a statement, spokesman Brian Hanover said, “As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items.”
Reuters reports that the Trump Home line is produced by the same people who supply Trump hotels.
The developments were the latest in a week of controversial commercial activity connected to the Trump name. Nordstrom dropped the Ivanka Trump-branded apparel as sales have reportedly dropped more than 70 percent in the second, third, and fourth week of October compared with the same weeks the previous year. The retailer’s actions prompted President Donald Trump to tweet that his daughter “has been treated so unfairly” by the retailer.
Meanwhile, Under Armour CEO Kevin Plank praised Trump as an “asset to the country” in an interview with CNBC last week. Three high profile personalities sponsored by the brand, namely former WWE star and actor Dwayne “The Rock” Johnson, professional ballerina Misty Copeland, and basketball star Stephen Curry, have distanced themselves from comments made by Plank.
Trump continued to defend his daughter as the president took to the microblogging site again over the weekend, saying that he was proud of how the mother-of-three is holding her head high amidst the controversy.
“I am so proud of my daughter Ivanka,” he wrote. “To be abused and treated so badly by the media, and to still hold her head so high, is truly wonderful!”
I am so proud of my daughter Ivanka. To be abused and treated so badly by the media, and to still hold her head so high, is truly wonderful!
— Donald J. Trump (@realDonaldTrump) February 11, 2017
For more, check out Jobs & Hire’s report on how politics has affected consumers’ shopping habits in the Trump era.
