It was back in 2014 when the phrase “on fleek” was introduced to the world. At the time, Kayla Newman, also known as Peaches Monroee, didn’t know that the phrase would become a major catchphrase among young people to describe clothes, makeup, and eyebrows.
Despite the phrase being used by Twitter users and celebrities such as Nicki Minaj and Ariana Grande, Newman did not earn a single penny for making the phrase famous. Now, the teenager is aiming to create her own hair and cosmetics line, and she took to GoFundMe to crowdfund the project.
Newman, who is currently enrolled as a nursing student, explained on her campaign page that after the six-second “Eyebrows on Fleek” Vine video went viral, she hasn’t received “any money behind it or recognition.”
“So it brings me to say that I want to start a cosmetic and hair extension line, but I don’t have any money to do so,” said the college student.
Newman detailed her plans to launch the business, saying that she plans to start a website, get the project on legal papers, get a good team of lawyers, and more with the money that will be raised by the campaign.
Back in 2015, The Fader reported that the original Vine post has been looped over 36 million times. The video, which was reposted on YouTube by someone named Kevin Gadsden, acquired over 3 million views.
Newman told the media outlet back then that she gave the world a word yet she hasn’t gotten any endorsements or received any payment.
“I feel that I should be compensated,” she explained. “But I also feel that good things happen to those who wait.”
It appears that the 18-year-old has gotten tired of waiting and is ready to start making her fortune. About her campaign, Newman said that she feels like this is her second chance and vows “not to mess it up.”
Newman’s campaign was created on Sunday, Feb. 19. Since then, it has earned more than $9,000. The teenager aims to earn $100,000 for her cosmetics and hair line.
For more, check out Jobs & Hire’s report on the professional mermaid who earns $6,000 per appearance.
