Apart from being one of the most celebrated hip-hop artists of all time, Kanye West has also proven to be quite the entrepreneur as his Yeezy sneakers have attained cult status among today’s youth. Now, it appears that the “Famous” hitmaker is about to embark on a new venture as the rapper is reportedly about to dive into the cosmetics business.
According to TMZ, Kanye West has filed legal documents declaring his intention to produce makeup, perfume, lotions, and other cosmetics which will bear the brand DONDA. The line is named after the rapper’s mother, Donda West, who passed away in 2007.
Sources told the media outlet that the application to get the DONDA cosmetics line is still being processed, but the father-of-two filed the paperwork in case something develops.
If the “Gold Digger” rapper’s cosmetic line comes to fruition, then it’s likely that the products will rival those of sister-in-law Kylie Jenner’s Kylie Cosmetics line. Last year, it was estimated that Jenner’s net worth is at $18 million, with the majority of her earnings coming from her Kylie Lipkits, which are very in demand all over the world.
West wouldn’t be the first famous man to go into the cosmetics business. According to GQ, designer and director Tom Ford was the first to do so. No word yet on whether Kanye West’s makeup would be designed for both men and women in mind. In Korea, it is the norm to see young men wearing foundation or BB cream, and perhaps a hint of tinted lip balm.
West’s foray into the competitive cosmetics business is his latest move to conquer the business world. Apart from his much-coveted Yeezy sneakers, the rapper also designs clothing. Last year, his designs were showcased at 21 temporary Pablo stores all over the country.
Back in February 2016, Kanye West tweeted his plans for the Donda Communications Company, a lifestyle brand which will include video games, credit cards, banks, tech for the home, transportation, hotels, spas, salons, fitness centers, and restaurants, among others.
With his new cosmetics line, it appears that the rapper is one step closer to building the empire that he has envisioned. It is expected that his wife, Kim Kardashian West, will play a huge role in his new venture, as Kanye West once tweeted that he always gets his wife’s approval for anything that he makes.
“My number one design rule of anything I do from shoes to music to homes is that Kim has to like it,” he tweeted.
For more, check out Jobs & Hire’s report on the “on fleek” creator who is now raising funds for a hair and makeup line.
