Makeup aficionados all over the world are going crazy over Makeup Revolution products as the company’s product lines are said to be comparable to more expensive brands. While the budget UK cosmetics brand is getting raves for its affordable pricing, some people are pointing out that the company is blatantly copying products from pricier lines such as Charlotte Tilbury and Kat Von D.
According to Teen Vogue, social media has been calling out Makeup Revolution for copying Charlotte Tilbury’s metallic makeup line. Some commenters said that the UK company’s Renaissance lipsticks bear a very strong resemblance to the makeup artist’s iconic Matte Revolution lipstick packaging.
The brand has also been accused of copying Kat Von D’s Shade & Light Eyeshadow Palette. The tattoo artist took to her Instagram account to post a photo of her palette alongside Makeup Revolution’s Ultra Eye Contour Light and Shade palette and directly called out the UK company.
“Hey @makeuprevolution- I don’t remember the tails being this heavy when I first got this coat,” she wrote.
Kat Von D’s followers immediately took sides, with some saying that the 35-year-old was “seriously unprofessional” for “throwing shade,” while others sided with her, saying that she has every right to be furious about the copying.
“The amount of time, effort, and capital that goes into her products is not small, and to have another company plagiarize her design and layout is grounds for a lawsuit on trademark infringement,” Instagram user locachic wrote.
On Monday, May 20, Kat Von D posted a 20-minute video on YouTube to say how offended she was to see another company blatantly plagiarize her work. She also said that she worked very hard on the palette, not just on the names and colors, but also on the placement of every shade.
The tattoo artist said that she understands why people would buy a cheaper duplicate of makeup products, but there’s a difference “between a dupe and straight up plagiarism.”
“I feel like when we start normalizing something that is unjust, I think that that’s not good,” she continued.
Cosmopolitan reached out to Makeup Revolution for a comment, and the brand said that duplicates, or dupes, are a recognized and celebrated part of the fashion and beauty industry.”
“We never knowingly infringe any design copyright or patent,” the company said.
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