How Focusing on the Value You Can Provide Can Win Employers Over, Says ex-Disney Recruiter

By Moon Harper

Jan 30, 2024 04:49 AM EST

Crafting a Cover Letter — (Photo : Unsplash/Unseen Studio)

Some recruiters think that cover letters are not essential, but when applying for a job, they can highlight how your experience aligns with the desired role, demonstrating that you're a good fit.

Suppose the job is something you're passionate about, and you believe it's a significant opportunity for you. In that case, it might be worth considering a cover letter to help you stand out and differentiate yourself, according to Simon Taylor, a former Disney recruiter and author of the forthcoming leadership book "Build Smart."

"Less is More"

Explaining briefly why you're the right fit for the role is essential, as any person reviewing your cover letter probably won't have much time to spend on it.

Introductory Sentence

If Taylor were writing a cover letter, he would begin with an introductory sentence like, "I believe the director of marketing role is well-suited for me based on my experience. Here are the top three reasons I think I can bring significant value to the company."

Few Bullet Points

Taylor would then list three reasons he's a great fit, detailing the qualifications he has gained in his career.

When writing your cover letter, you must use your judgment and consider the context, says Taylor, as there may be situations where using bullet points is unsuitable. If the job doesn't require elaborate language, keep it brief and consider using bullet points.

Closing Sentence

He would conclude the cover letter with a sentence like, "I look forward to discussing this opportunity further." According to Taylor, focus on the value you can offer, which might win them over. "Less is more."

Cover Letter Mistakes to Avoid

When highlighting your skills without appearing overly confident, crafting a strong cover letter can be challenging. Here are some common mistakes to avoid to present yourself in the best light:

Highlighting where You Lack Specific Skills

Focus on your strengths and transferable skills instead of highlighting your weaknesses by showcasing a willingness to learn and adapt.

Not Proofreading for Typos and Clichés

Typos and clichés can make your cover letter seem careless and generic. Proofread thoroughly to catch errors and replace clichés with specific and original language. This ensures a polished and professional presentation.

Remaining Stuck in the Past

Emphasize recent and applicable accomplishments that align with the position's requirements and avoid dwelling on past achievements and experiences that may not be relevant to the current job.

Talking About Money Too Soon

Focus on demonstrating your qualifications and interest in the role initially, as bringing up salary expectations too early can give the impression that your primary motivation is financial. Save discussions about compensation for later stages in the hiring process instead.

Making it All About You

Shift the focus from personal needs to how your skills and experiences align with the company's needs and contribute to its success, as cover letters should primarily emphasize what you can bring to the employer.

Letting AI Do the Heavy Lifting

Craft a cover letter that reflects your unique qualifications and aspirations, and avoid relying solely on automated tools. While AI tools can be helpful, they may result in a generic and impersonal document that replaces your efforts.