It is no longer enough to provide competitive benefits and good salaries to keep a workforce; employees now also desire a sense of community.
As reported by the remote team building resource Gomada, a significant 88% of workers consider company culture crucial in remote work, and 78% are actively seeking a more supportive work culture.
Here are insights from five large companies known for their excellent work cultures and what you can learn from them:
Elsevier
Elsevier supports scientists and healthcare professionals in making discoveries, improving lives, and advancing society. Comparably, 95% of employees feel connected to Elsevier's mission of creating opportunities for a more inclusive, sustainable, and healthy world where teams experience a strong sense of purpose, growth, and genuine care.
As the 2021 winner of the Health and Well-being Award - Private Sector at the Personnel Today Awards, Elsevier champions promoting healthy work environments, believing businesses succeed when their employees are thriving.
The lesson: Investing in employee health and well-being yields significant returns. While various creative ways exist to demonstrate care, provide support, and foster a sense of community, ensure these initiatives are tailored to involve remote team members.
Like Microsoft, Google has a global influence and an ambitious mission to enhance as many lives as possible. The company strives for global social impact by positively contributing through its products, services, and information sharing, aiming to broaden opportunities, promote sustainability, and foster inclusive marketing practices.
According to the Comparably survey, 76% of employees express commitment to Google's goals, driving their internal motivation. The company also received exceptionally high ratings for employee satisfaction regarding perks and benefits, compensation, work-life balance, CEO, and overall happiness.
The lesson: Ensuring contentment in these aspects is crucial for staying competitive and retaining your best employees. Motivate your workforce by helping them recognize the impact of their work and acknowledge their dedication and contributions.
Microsoft
Microsoft is guided by a growth mindset, placing a strong emphasis on recognizing potential in all individuals. This commitment fosters openness to new ideas, empowers employees to achieve their goals, and ensures everyone feels heard. The company values diverse representation and aims to enhance its services for a broad audience through inclusive products.
The lesson: Workplace culture begins with leadership. A strong culture is built when leaders embody the company's values and bring diverse perspectives. Prioritize recruiting candidates who share a passion for your mission and help your staff see their role in the larger picture. When employees are motivated to work toward a common goal, it creates a stronger sense of unity.
IBM
IBM's founder, Thomas J. Watson Sr., is recognized as the first business leader to establish a company culture. While merging three companies, IBM needed a unifying force. Watson introduced the concept of "THINK," which revolves around the idea that machines aid people in thinking, working faster, and increasing their productivity.
IBM strives to be a catalyst for human achievement, as evidenced by its professional development scores, which surpass those of Google. According to Comparably's survey, 88% of IBM employees feel challenged at work, and 83% believe the company has offered meaningful opportunities for career advancement.
The lesson: Support your employees and promote their development by offering new challenges and opportunities for professional growth.
Hubspot
Hubspot takes pride in its company culture and openly shares the key to its success through a 128-page culture slide deck available to the public, embracing the acronym HEART (humble, empathetic, adaptable, remarkable, transparent.) Similar to Microsoft, Hubspot's culture is rooted in a growth mindset. Noteworthy values for employee satisfaction include flexibility and autonomy, fostering a culture of trust and ownership that allows employees to work remotely, hybrid, or in person, with the option of non-traditional hours, emphasizing a focus on results rather than when or where the work takes place.
The lesson: Work-life balance is a significant theme as employees reassess their jobs. Establishing an environment where employees can excel and deliver quality work without compromising their personal lives for satisfaction is crucial.
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