Yahoo is giving an effort to join the video streaming market by introducing Yahoo Screen video site. The company attempts to compete against Youtube, and other video sites like, Vimeo, Hulu, Metacafe, and Veoh. Yahoo is also reported attracting Youtube services popular users to its site, promising higher advertisement revenue.
Yahoo Screen and Youtube has a slight similar look, providing a variety ofchannels and ability to search for videos. Although one noticeable feature that is absent from the Yahoo video site is the upload button. The company is said to be very clear, that its not yet a direct competitor of Youtube, for now. Yahoo Screen was created initially to focus on famous content and names in the video streaming market.
One advantage Youtube has over the Yahoo video site, is that any users can earn a lot just by uploading a bunch of videos and adding ads into them. Some users earn $2-10 for every thousand views, while YouTube takes a 45% cut out of that. Other major players in Youtube earns around $1-7 million each year, not bad for an entire year's pay. This figure is from their most serious top earners, most video uploaders only are not too successful.
Video producers and makers are now determining what side to take, even as Yahoo Screen promises higher revenues, they are still not too optimistic that it will rival Youtube popularity. But on top of the offer Yahoo is making, it still believes that with the right marketing strategy, people will consider their deal.
Last year, Yahoo also tried to purchase Dailymotion for a $300 million bet. The deal did not come through, prompting them to an alternative move. The current Yahoo Screen proves to be their secondary option, making their strategy and intentions more vulnerable. Tech enthusiasts are already anxious to discover the conclusion on Yahoo's newest challenge.
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