It appears that Uber is facing another battle on the horizon. With that in mind, it has been noted that Uber will soon deal with a new competition by the name of Juno.

In a former report from the Verge, "A new ride-hailing app that is positioning itself as the anti-Uber is expected to soft launch in New York City this month. Juno, the brainchild of Israeli-American businessman Talmon Marco, has spent the last few months recruiting highly rated Uber drivers to its platform in anticipating of going live this spring. Now it appears that the launch may come sooner than expected."

Marco even added on to say that his company has sufficient liquidity to launch the platform tomorrow and it would usher competition between Uber and Juno. It stands out that Juno aims on overwhelming Uber and at the same time entice its drivers to transfer to their domain.

It appears that the company's strategy is twofold: sign up the cream of the crop, Uber drivers with ratings of 4.75 and above and promise those drivers to pay them more money, as well as shares in the company. If drivers are happier, the rides they provide will be higher quality, the theory goes and customers will be convinced to use Juno over Uber, according to the same report.

Meanwhile, in a former post from Jobs & Hire, it has been reported that Uber expanded its horizons on the other side of the globe which is Nairobi and Mombasa, and in there Uber was the major threat that traditional taxi drivers had to deal with.

As of the moment, the tables have turned and it is now Uber's turn to deal with the impending business threat. Nevertheless, it remains to be seen how Uber will deal with this emerging threat to its business and trade.