Last Nov. 1, Harry Potter's Emma Watson Book Hunt greeted everybody around London Underground Station. In brief, hiding at least 100 copies of Maya Angelou's Mom & Me & Mom in various location. Hence, the flooding positive post in the internet showing appreciation of everybody who found some.
The sensational campaign made headline with the people's reaction, they brought their appreciation of Watson's deed to Twitter. Immediately, the social platform was flooded with comments from the travelers who found one of the hidden books.
Meanwhile, Emma's reading scavenge was prompted by her book club, Our Shared Self, campaign. She hid the club's latest November pick in every nook for the passengers to find. Also, the book includes lovely notes by the actress herself such as "take care please" and "book fairies leave their favorite reads.
The Guardian reported that the book club was a product of Watson's efforts as UN Ambassador. Aside from that, she also enjoys reading a lot of books as well as sharing them with everybody. In particular, she shared, "There is so much amazing stuff out there! Funny, inspiring, sad, thought-provoking, empowering! I've been discovering so much that, at times, I've felt like my head was about to explode ... I decided to start a feminist book club, as I want to share what I'm learning and hear your thoughts too."
Now the intelligent woman is not only a wizard but also a book fairy. All in all, the campaign's purpose to leave a legacy of inspiration for everybody.
